Q The marketing research function in a business organization fulfills a very critical role. That role involves collecting useful information about the market, transforming the information into valuable knowledge to be used by management in decision-making. Thus, the skills required for success in this area must be developed through practical application of concepts discussed in class. For this project, you will be required to execute a marketing research project for a business of your own choice that includes a well-thought-out program with some support about why you chose the research methods you did. Market research is important when making a decision about starting a new business. Think of a business that you'd like to start. Apply the 5 steps market research process to define the problem, analyze the situation, develop a data collection process, gather and analyze information, and propose solutions. Here's a nice template that might help: